The business model is similar, both show advertisements, but Google is incentivised to collect more data about you, in order to show you ads which suit your interests. 17) DuckDuckGo: Advertising and Affiliates DuckDuckGo shows everyone the same adverts for the same search query, regardless of your interests or behaviour. 16) Google: Personalized advertising This is why you will probably see different ads on Google for the same search query than we would. But DuckDuckGo places its ads based on the search term while Google personalises ads based on your behaviour and interests. The most important difference between DuckDuckGo and Google is how they place adverts.ĭuckDuckGo also makes its money with advertisements.
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